White Antler Group
Venture partnerships. Strategic growth. Longevity-led performance. White Antler Group is a Dubai-based venture and partnerships company. We connect capital, capability, and trusted operators to drive sustainable commercial growth across the GCC and international markets.
Our Divisions
Corporate Wellbeing & Performance
“Now booking limited in-house UAE pilot sessions for February 2026.”
The Longevity Advantage™ is a structured workplace framework addressing menopause, midlife transition and longevity as leadership and workforce sustainability issues.
Designed for modern organisations operating in high-performance environments, the programme translates wellbeing into measurable outcomes across retention, engagement, productivity and leadership continuity.
Delivered in-house across the UAE, sessions are structured for:
• Women navigating midlife transition
• Male awareness and leadership support
• HR and executive teams aligning policy and culture
The programme is built by a senior commercial leader with 35+ years’ experience across B2B, B2C and B2G markets, combining executive strategy with evidence-informed stress regulation methodologies.
Workshops are educational and non-clinical, aligned to EU-informed corporate standards and existing HR frameworks.
Organisations engage The Longevity Advantage™ to:
• Preserve high-value talent
• Reduce performance disruption during midlife transition
• Strengthen leadership stability
• Future-proof workforce sustainability
This division operates at the intersection of human performance and organisational strategy, not lifestyle wellness.
Strategic Media & Partnerships
White Antler Group operates at a senior commercial level across media sales, advertising, sponsorship, OOH, and brand partnerships.
With decades of experience in high-value markets, we work directly with C-suite leaders, investors, developers, and institutions to structure partnerships that deliver measurable commercial outcomes.
Our strength lies in relationship-led dealmaking, long-term trust, and disciplined execution.
AirXPro | Award-Winning British Clean Air Technology
British-engineered. Institution-tested. Infrastructure-grade.
AirXPro is an award-winning British air purification system designed for health-critical and high-occupancy environments.
Developed and manufactured in the UK, AirXPro technology is trusted and deployed across major institutional settings, including the NHS, Bupa, the Bank of England, schools and universities, and hospitality environments where air quality directly impacts guest experience and brand trust.
The AirXPro range has received the National Indoor Air Quality Innovation Award—Best Indoor Air Quality Innovation of the Year in both 2024 and 2025, recognizing its engineering excellence and proven real-world performance.
AirXPro supports higher indoor air quality standards, helping organizations enhance occupant well-being, safety confidence, and operational resilience across hospitals, banks, schools, hotels, and corporate headquarters.
For developers and operators, systems can be configured and specified to integrate seamlessly into premium interiors and building concepts, supporting wellness-led design without compromising architectural intent.
Aligned with the UAE’s national priorities for health, sustainability, and future-ready infrastructure, AirXPro is positioned as long-term clean air infrastructure, not a temporary add-on.
WAG Hair
WAG Hair operates as a three-brand portfolio designed to serve distinct audiences while maintaining consistent standards of quality, ethics, and longevity across the GCC and international markets. Across all three brands, WAG Hair is built on one principle: premium hair designed to perform beautifully over time.
Our flagship line, WAG Luxe, delivers 100% single-donor Russian hair for high-end salons, professional stylists, and discerning clients. The collection prioritizes exceptional longevity, seamless blends, and refined tones and operates through controlled distribution to protect brand integrity. WAG Luxe is home to our UAE-exclusive signature shade, Desert Mocha.
WAG Vybez is a contemporary, accessible line created for creators, younger clients, and everyday wear, offering lighter sets, modern textures, and 57 wearable shades while maintaining ethical sourcing and professional standards.
Black Girl Vibez is a specialist, texture-led line designed to honor cultural identity and the specific needs of textured hair. The range focuses on curl integrity, density and performance in real-world conditions, with respectful sourcing and representation at its core
White Antler Sports Division
Global Sports Assets
Connecting brands with international sports rights, media assets, and platforms, from elite clubs and national teams to global tournaments and emerging properties.
We work with established rights holders to translate global inventory into commercially viable opportunities for the Middle East market.
Performance-Focused Sponsorships
Specializing in structuring rights-led sponsorships that go beyond logo placement, integrating brands into broadcast, digital, and fan-engagement environments.
Every partnership is designed to deliver measurable commercial return, brand equity, and long-term relevance.
Diverse Portfolio
Expertise across football, motorsport, padel, tennis, MMA, sailing, esports, and digital sports platforms, providing access to both established and next-generation audiences.
This breadth allows us to match brands with the right asset, the right audience, and the right moment.
Maximising Fan Attention
We align commercial intent with how fans actually consume sports today, securing naming rights, broadcast overlays, digital integrations, and exclusive activations.
Our focus is on attention that converts, not visibility alone.
Meet Our Founders
Sandra Spencer
Founder and CEO of White Antler Group, Sandra is a senior commercial leader with over 30 years’ experience across media, advertising, sponsorship, and corporate environments in the UK and Middle East.
She is the creator and in-person delivery lead of The Longevity Advantage™, a corporate menopause and midlife performance workshop designed for men, women, and HR leadership teams.
Drawing on 18+ years of holistic healing practice, including Reiki Master certification, combined with deep corporate experience and lived leadership insight, Sandra delivers EU-aligned, evidence-informed workshops that support retention, resilience, and leadership longevity in high-pressure organizations.
Kurtis Spencer
Kurtis brings a deep, lived understanding of sport, media, and commercial partnerships. A former semi-professional footballer, he has played from the age of six, representing clubs in the UK and overseas, giving him first-hand insight into the athlete, club, and fan ecosystem.
Kurtis has spent several years working across leading media publications in the UK and UAE, supporting high-value sponsorships, brand partnerships, and large-scale OOH campaigns spanning key global sites and premium locations worldwide.
He combines sporting credibility with commercial fluency, supporting White Antler Group’s sports, media, and partnership initiatives with a grounded understanding of performance, audience attention, and brand value at scale.
Aligned with the UAE Vision 2031
Workplace Performance & Family Stability
We support organizations in building high-performing, inclusive workplaces while recognizing the critical link between professional well-being and family life.
Through The Longevity Advantage, we equip employees, leaders, and managers with tools that strengthen performance at work and at home, directly supporting the UAE’s Year of the Family and long-term social cohesion.
Women’s Health, Longevity & Leadership
Our evidence-informed menopause and midlife programs address a previously underserved yet economically vital demographic.
By supporting women through hormonal transition, leadership longevity, and life-stage change, we contribute to workforce retention, leadership continuity, and national productivity in line with the UAE’s well-being and human capital priorities.
Healthy Environments & Global Economic Impact
We deliver advanced clean air solutions for schools, hospitals, workplaces, hotels, and developments—raising indoor environmental standards and supporting public health resilience.
Alongside this, our hair, media, and sports partnerships position UAE-based businesses, talent, and assets on the global commercial stage, contributing to economic diversification, trade visibility, and international reputation.
White Antler Group operates at the intersection of well-being, infrastructure, and commerce—supporting healthier people, stronger families, and a globally connected UAE economy.
Connect With Us
Ready to explore how White Antler Group can transform your business, well-being, or personal style? Reach out to discuss collaboration across any of our divisions.
Telephone
+971 44 571102
+971 558 767 246